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About this collection

The United States during the late 1800s and early 1900s was a time of major transition for women in the realm of politics, courtship practices, and beauty standards. Many women looked to books and magazines as a compass to guide them towards the 'right' ways of being in order to garner status in uncertain times of social mores.  The images shown in this collection represent a range of fashion plates, advertisements for beauty and weight-loss aids, and ideals of femininity designed to highlight the ways that standards of "Ideal Womanhood" changed over a period of fifty years in America in the Western context.  

 
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