This digital collection contains over fifty cigarette cards from the Desheng Li collection. Desheng Li (李德生) is a writer, calligrapher and collector. He is a member of the Culture Regeneration Research Society, a columnist for the History of Tobacco, as well as a member of the United Kingdom of Great Britain Painting Card Association.
Cigarette cards were included in cigarette packages as a means of enticing consumers with colorful and collectible ephemera. While primarily printed and packaged in Europe and transported to the pacific for sale, some of these cards were also printed and sold in China. The cards in this collection depict historical events, architectural or engineering achievements, and cultural icons. These materials will be of interest to individuals interested in past trends in global commerce, world history, international advertising, and graphic design.
This selection of cigarette cards are reproduced through the generosity of Desheng Li, and represents a small portion of his 20,000 piece collection. This collection complements the exhibit “Knowing 360 Jobs in Old China from Cigarette cards,” which was on display at the UBC Asian Library January to April 2014.